Why Blue Canyon?
Canyon describes a metaphor for the type of work we embrace and the issues on which we aspired to focus. Canyons are large entities that can be awe-inspiring. From afar they appear complex, yet you can recognize patterns. As you move closer to them, you see different dimensions and configurations. By simply watching the reflected sunlight as it changes from dawn to noon to dusk, you get additional perspectives. Walk past the different rock formations, and you see new features and relationships. To really appreciate a canyon, you need to take all of these perspectives into account, and to think about the canyon’s past, present and future. How did it come to be? How does it fit into its environment today? What could be its potential futures? Canyons were our destiny.
But the name “Canyon” by itself sounded unresolved. We didn’t aim to revel in research and complexity, but to attain clear, pragmatic insights from which we could develop recommendations that would have a positive, lasting impact on our clients’ organizations. We needed a modifier that would marry this goal with our Canyon. Blue was a positive, ambitious color, as in a “blue sky” idea, or a “blue chip” firm. Yet it was a simple, tranquil color - the color above the beach on a summer day. The color one sees when one looks up from deep within a canyon.