case studies > Global Expansion
Identifying Acquisition Opportunities For Growth In China
The Challenge: Our client had a limited footprint in China and was looking to expand its presence there, with an ultimate goal of developing a billion dollar China business through targeted acquisitions. The client is a supplier of construction tools and materials that targeted wood based residential construction– which is largely absent in China. Acquisitions Read the rest…
Off-Road Equipment Markets In China
Challenge: Blue Canyon’s client wanted a plan for successful entry into China’s agricultural and construction equipment markets. What we did: We studied the China markets, particularly the segments of these markets focused on quality and durability of equipment, relative to price. Our investigation included product segments, competitors service requirements, channels to market, and important drivers Read the rest…
Building A Bric Growth Strategy
Challenge: Our chemical manufacturing client primarily operated in a mature, developed world marketplace and needed to investigate growth options in India, China, Russia and Brazil. What we did: Blue Canyon data- driven and fact-based methodology determined that the opportunities in India were not yet sufficient to justify building a plant. While the demand for our Read the rest…
Capturing The China Market
The Challenge: A large supplier for the electronics industry was targeting the China market. This company had manufacturing capabilities, but no sales, in China. The firm wanted to understand how to grow effectively in what was perceived to be a rapidly expanding China market. Assessment: The first phase of this project involved a detailed assessment Read the rest…
Global Automotive Markets
The Challenge: A major Tier 1 supplier to the automotive industry had seen declining growth and intensified pricing pressures. The firm wanted to define the high-priority action items that would enable it to meet its medium-term growth and profit goals. Assessment: With this firm already operating in North America, Europe, and Asia, initial assessments were Read the rest…
European Expansion
The Challenge: A leading U. S. manufacturer of commercial engines was facing increased competition from local European competitors as well as other established global players. The client sought to better understand the needs of the market to double its single-digit European market share. Assessment: Blue Canyon conducted quantitative and qualitative research to understand the market Read the rest…
Entering New Geographic Markets
The Challenge: Our client was fully aware of the fast pace of economic growth in China as they had been manufacturing there for some time. This global firm saw the rapid growth in construction in China, and wanted to identify whether it could realize success in the China building systems market. Their question was whether Read the rest…
Insight Into The China Construction Market
The Challenge: A strong North American supplier of construction products saw the rapid growth in construction in China, and wanted to identify whether it could realize success in that market. Assessment: Blue Canyon developed detailed insights into the evolution of China’s construction market, examining the roles played by Chinese government and private sector organizations as Read the rest…
