Challenge: The client had little or no presence across numerous industrial market segments  and wanted to identify diversification opportunities with significant growth and profit potential.

What we did: Blue Canyon used its Opportunity-Fit Methodology to assess 336 segments which presented potential opportunities. Next, we conducted marketplace interviews across 16 select segments to provide our strategic growth recommendations.

Our key contributions: Blue Canyon recommended actions to pursue 16 segments.  The client company subsequently reorganized to put senior leadership into place to manage the growth strategy in the newly targeted markets.

Industries and Customer Chain Participants: Water/Wastewater, Power Generation, Gen-Sets [Internal Combustion Driven], Recycling, Wood Chipping, Irrigation, Oil and Gas [Exploration / Extraction / Transmission], Mining, Quarry, Conveyor Systems, Specialty Commercial Vehicles, Agricultural Equipment, and Construction Equipment